our story
Choosing Joy was created by Melanie Gold and her daughter, Shira. Together, through their journey as cancer patient and primary caregiver, they created a framework for living joyfully in the face of illness and adversity. They then realized the imperative to help others in equally difficult circumstances create and live in joy. read on to learn more about Melanie’s inspiring story and approach to life, and how it gave birth to Choosing Joy.

our mission
At Choosing Joy, our mission is to inspire people to recognize the uplifting, motivating triumph in being alive … and to actively Choose Joy. read on to learn exactly what we are doing to make this mission a reality, and how the spirit of Melanie Gold motivates us each and every day.

our team
Learn more about Shira Gold and her moving transition from fashion designer to caregiver to advocate for those who struggle with health challenges, and the dedicated team that supports her mission to help others Choose Joy… read on